USC Price Graphic Identity
In implementing the university’s new graphic identity program, the USC Sol Price School of Public Policy has partnered design firm Pentagram to create new logotypes for the school, as well as its research centers, departments, and student organizations.
These new logotypes may be used by Price faculty, staff, and students for purposes across all media. In addition to the Price PowerPoint template and letterhead, you may download new logos for the Price School, research centers, academic programs, State Capital Center, administrative offices, student associations.
Logo Download Instructions:
Click on the links below to open the logo file in a new page. Right-click onto the image and select “Save Image As” to save the file directly to your computer.
Please do not alter or attempt to re-create your own version of the logotypes in any way. Always use approved artwork.
In addition to the available JPG files on this page, EPS files have been created for each research center, department, and student organization listed below. If you would like a copy of the EPS file, please contact Price Communications Coordinator Deirdre Flanagan at dmflanag@usc.edu.
For more information about the USC Identity Guidelines or to access university graphics, visit identity.usc.edu.
Price PowerPoint Template
Price Letterhead
- Letterhead (Word document)
Price School Logos
Formal Logos:
- All Cardinal on White
- Cardinal on Black
- Cardinal on Gold 1
- Cardinal on Gold 2
- Cardinal on Transparent
- Cardinal on White
- Gold on Black
- Gold Cardinal
- Gray on Black
- Gray on Transparent
- Gray on White
Informal Logos:
- Cardinal
- Cardinal on Black
- Cardinal on Gold 1
- Cardinal on Gold 2
- Cardinal on Transparent
- Cardinal on White
- Gold on Black
- Gold Cardinal
- Gray on Black
- Gray on Transparent
- Gray on White
Vertical Formal Logos:
- All Cardinal
- Cardinal on Black
- Cardinal on Gold 1
- Cardinal on Gold 2
- Cardinal on Transparent
- Cardinal on White
- Gold on Black
- Gold Cardinal
- Gray on Black
- Gray on Transparent
- Gray on White
Vertical Informal Logos:
- All Cardinal
- Cardinal on Black
- Cardinal on Gold 1
- Cardinal on Gold 2
- Cardinal on Transparent
- Cardinal on White
- Gold on Black
- Gold Cardinal
- Gray on Black
- Gray on Transparent
- Gray on White
Student Organizations
Asian Pacific Islander Caucus
Association of Black Students in Policy, Planning, and Development
Associated Students of Planning and Development
Graduate Policy and Administration Community
Graduate Real Estate Association
IPPAM Graduate Students Association
Latino Association for Policy, Planning, and Development
Partnership for an Equitable Los Angeles/Student Association
Sol Global/Student Association
Student Health Council
Undergraduates of Policy, Planning, and Development
USC Homeland Security Student Organization
USC Price Doctoral Students
US Green Building Council Student Group
Women Leading Policy, Planning, and Development
Trojan Real Estate Association
Student Ambassadors
PhD
Research Centers and Institutes
Center for Economic Development
Center for Health Financing, Policy and Management
Center for Sustainable Cities
The Center on Philanthropy and Public Policy
Judith and John Bedrosian Center on Governance and the Public Enterprise
Leonard D. Schaeffer Center for Health Policy and Economics
Population Dynamics Research Group
Schwarzenegger Institute for State and Global Policy
Sol Price Center for Social Innovation
Tomás Rivera Policy Institute
Academic Programs
Graduate Programs in Health Policy and Management
Graduate Programs in Leadership
Graduate Programs in Public Administration
Dollinger Master of Real Estate Development
USC Ross Minority Program in Real Estate
Graduate Programs in Urban Planning and Development
Graduate Programs in Public Policy
International Public Policy and Management Program
International Initiatives
Professional Doctorate Program
Undergraduate Programs
State Capital Center
USC Price School of Public Policy in Sacramento
Executive Education:
Master of Public Administration (MPA):
Policy Outreach:
Administrative Offices
Office of the Dean
Office of Communications
Office of Development and External Relations
Office of Student Affairs
Office of Academic Programs
Contact Us
For questions regarding the Price graphics and logotypes, please contact Deirdre Flanagan in Communications Office at dmflanag@usc.edu.