Heikkila advocates unique public awareness campaign at keynote speech in Korea
When USC Price Professor Eric Heikkila delivered the keynote address last month at a symposium in Yeosu, South Korea, his remarks were nearly a year in the making. Last summer, Heikkila visited Yeosu as part of a Pacific Rim Council on Urban Development forum, which he helped organize. During that trip, he learned that Yeosu, a coastal city in the southern part of the Korean Peninsula, has 365 islands within its municipal boundaries — and that’s when he got a bright idea. “Because there are also 365 days in a year, I suggested that they could launch an environmental awareness campaign on the theme, ‘Yeosu: Where every child has his/her own island,” said Heikkila.