USC Price School of Public Policy

New Study by Currid Maps “The Geography of Buzz”

April 7, 2009

The New York Times featured “The Geography of Buzz,” a study co-authored by Assistant Professor Elizabeth Currid of the USC School of Policy, Planning, and Development. The study delineates cultural hot spots based on geo-markers of events such as film and television screenings, concerts, fashion shows, gallery and theater openings. Currid and colleague found that “buzziest” areas in New York were around Lincoln Center and Rockefeller Center, and along Broadway from Times Square into SoHo. In Los Angeles, the “buzziest” areas were in Beverly Hills and Hollywood, along the Sunset Strip. The story included a multimedia graphic of the study’s findings.