USC Price School of Public Policy

Rosoff probes social media amplication of events to engage emotions

February 3, 2017

The Pasadena Star interviewed Research Assistant Professor Heather Rosoff about social amplification and how people on social media use dramatic words to elicit emotional responses to events.

Full article: http://www.pasadenastarnews.com/general-news/20170203/how-internet-hysteria-turned-smoke-spouting-pyrotechnic-device-at-pasadena-cheesecake-factory-into-an-imaginary-bomb