USC Price School of Public Policy

Sood’s study examines why patients are unlikely to shop for best prices

August 20, 2017

CNN Money (in a Kaiser Health News story) featured a study by Neeraj Sood of the USC Schaeffer Center and colleagues on why patients are unlikely to price shop for doctors or medical treatments. In addition to fear of disrupting an ongoing relationship with their existing doctors, patients may also find the health care insurance market frustrating. “Maybe right now these tools are so primitive that even though there is a financial incentive to shop, people aren’t doing it,” Sood said.