Dean’s Memo: Honoring Alan Kreditor

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The impact made by Alan Kreditor on the USC Sol Price School of Public Policy is immeasurable. We know him as a perceptive educator, an innovative leader and a strategic fundraiser who has brought national and international recognition to the Price School and the University of Southern California.

We also know him as a man who is dedicated to addressing issues of poverty, diversity and equality in his community. In these pursuits, he shares many of the qualities exhibited by Sol Price, who earned Alan’s respect as a legendary retailer and staunch civil rights advocate. Alan also has a rare ability to bridge thought to action that underpins his many accomplishments over the years as part of our school.

He began in 1966 as an assistant professor in the school’s graduate program in City and Regional Planning. He was later appointed director of the program for two successful tenures and then dean of the USC School of Urban and Regional Planning, when the program achieved school status. He established our signature Master of Real Estate Development degree, later endowed by alum David Dollinger. Concurrently, he funded and established the USC Lusk Center for Real Estate, completing a combined vision of advancing real estate as a field of study and a profession while offering his students the opportunity to fully interact with real estate professionals. As executive director of the Lusk Center for many years, Alan assured its success by bringing together industry leaders in development, investment and management to create a solid training ground for the real estate practitioners of tomorrow.

Alan’s influence on the Price School further extends to the outstanding faculty he hired, some of whom have been with the school for decades, and faculty who were attracted later to the school’s growing prestige. Alan and these scholars helped define the field of urban economics and made it a cornerstone of the entire school. Under his leadership, he established many international programs as well as an undergraduate degree in planning and development.

He also stands apart as one of the most prolific fundraisers this school and university have ever seen. As dean, he raised $15 million for the school when his target was $3 million. During his 16 years as USC’s senior vice president for university advancement, the university brought in more than $5.5 billion. We owe our gratitude to Alan for his tireless work in establishing the Lusk Center and the Lusk Chair in Real Estate and the gift to build Ralph and Goldy Lewis Hall.

I’ve heard Alan say he sees himself as a teacher first, and true to form, this semester he’s teaching undergraduate students an introductory Urban Planning and Development course. I can’t think of a better guide and mentor than the man who helped turn our school into a leader of this exciting field of study and practice.

We are fortunate to have benefited from the many talents and skills of Alan Kreditor, whose effect on our school, USC and the real estate community will reverberate for decades to come.

Sincerely,

Jack H. Knott, Dean
C. Erwin and Ione L. Piper Chair and Professor
USC Sol Price School of Public Policy