Guardian Award for Vision and Leadership
Senior Vice President for University Advancement, Emeritus, USC
Alan Kreditor became the University of Southern California’s senior vice president for university advancement in 1992. Prior to his retirement last year, he served as one of five senior vice presidents at the university, directing USC’s relations with the philanthropic and volunteer communities, including prominent individual supporters, charitable foundations, corporate donors and alumni.
During his tenure as senior vice president, Kreditor spearheaded the most ambitious fundraising effort in USC’s history, the Building on Excellence campaign, which established an initial goal of $1 billion. By the end of 2002, the campaign raised $2.9 billion, making it, at the time, the most successful campaign in the history of higher education. In his sixteen year tenure as senior vice president, the university raised more than $5.5 billion in gifts and pledges.
A major focus of Kreditor’s vice presidency was the strengthening and expansion of the university’s alumni relations. Under his direction, the USC annual alumni giving rate quadrupled. Kreditor established an office of international development and alumni relations to solidify USC’s educational partnerships, particularly in the Pacific Rim, and he personally led many delegations to Asia to meet with educators, alumni and friends of the university.
An expert in real estate, urban planning and design, Kreditor was founding dean of the USC School of Urban Planning and Development before his appointment to the senior vice presidency. Established in 1974, the School of Urban Planning and Development was the first independent school of its kind in the nation.
Kreditor was instrumental in establishing the school’s Lusk Center for Real Estate in 1988. The Lusk Center helps developers, lenders, real estate attorneys, accountants, designers and others associated with real estate development, investment and management to join with university faculty, students and staff in promoting real estate as a field of study and a professional discipline. Kreditor was executive director of the center and held the Lusk Chair in Planning and Development for a number of years.
Although he was raised in the Northeast and graduated from the University of Pennsylvania, Kreditor has devoted most of his professional life to Southern California. He is prominent in civic affairs and served as chairman of the California Building Industry Foundation and the Los Angeles Urban Design Advisory Committee.
He has served on a number of national and international boards and commissions and, over the years, has advised corporation, foreign governments, international organizations and other universities. He has been a member of advisory committees for the National Science Foundation, The National Institutes of Health and the Urban Mass Transit Administration. He has also served in a number of committees of the Urban Land Institute, American Planning Association, the Association of Collegiate Schools of Planning, and the American Institute of Architects.
He is former vice president of the International Association of Urban and Regional Research and Education, a Paris-based organization supported by UNESCO, and was founding member of the board of the Pacific Rim Council on Urban Development. He has worked in Kenya, Ireland, Mexico, Venezuela, Taiwan, France and the Middle East.
Kreditor joined the USC faculty in 1966 and continues to hold a faculty position as professor of planning and development.
Kreditor lives in San Marino, California, with his wife, Marcia, an alumna of USC.