USC Price Graphic Identity

The USC Price Graphic Identity features the school’s official design elements, including logos for research centers, departments, programs, and student organizations. These logotypes may be used by Price faculty, staff, and students for purposes across all media.

Please do not alter or attempt to re-create your own version of the logotypes in any way. Always use approved artwork. To ensure consistency, the identity system prohibits the use of any additional iconography, marks or artwork in conjunction with any academic or sub-unit logotype. Approved identity elements, such as the university shield or seal can be used as supporting art, but should always be clearly isolated from the academic or sub-unit logotype.

For more information or to access university graphics, visit USC Identity Guidelines.

Fonts

USC’s official serif typeface is Adobe Caslon Pro. USC’s official sans serif typeface is National. Each of these fonts offers a wide range of weights, allowing for small and digital use without degradation and express the classic, academic and collegiate qualities of the USC brand. Correct and consistent use of these official typefaces helps reinforce the university’s identity. Please read the below information on how to purchase the fonts:

Adobe Caslon Pro

Option 1: If you have a Creative Cloud Subscription, this font is included for free as part of your license. Please contact [email protected] and Price IT can assist you with this.

Option 2: You can purchase a desktop license here.

National

Can be purchased by clicking here.

Logos and Zoom Virtual Backgrounds

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