Behavioral decision making, age differences in decision-making competence, risk perception and communication, behavior change interventions
From January 2020, Wändi Bruine de Bruin will be Provost Professor of Public Policy, Psychology, and Behavioral Science. Wändi’s research aims to understand and inform how, across the life span, people make decisions about their health, their well-being, and their environmental impacts. She has published over 100 peer-reviewed papers on these topics, in journals targeting psychology, public policy, health, and environmental science. She is a member of the editorial boards of the Journal of Experimental Psychology:Applied, the Journal of Behavioral Decision Making, Decision, Medical Decision Making, the Journal of Risk Research, and Psychology and Aging. Her research on age differences in decision making was recently covered by Psychology Today and the BBC World’s Why Factor. She has served on expert panels for the National Academy of Sciences on Communicating Science Effectively and for the Council of the Canadian Academies on Health Product Risk Communication.
