Faculty
Wändi Bruine de Bruin
Provost Professor of Public Policy, Psychology, and Behavioral Science
Director, USC Behavioral Science and Well Being Policy Initiative
Education
PhD Behavioral Decision Research and Psychology, Carnegie Mellon University
Expertise
Psychology of risk perception and communication
Health behavior and patient decision making
Public perceptions of climate change and sustainability
Economic expectations and financial decision making
Behavior change interventions
Social science of science communication
Age differences in decision making and well-being
Biography
Wändi Bruine de Bruin is Provost Professor of Public Policy, Psychology, and Behavioral Science at the Sol Price School of Public Policy at the University of Southern California (USC), and director of the USC Behavioral Science and Well-Being Policy initiative. Her research aims to understand and inform how people make decisions about their personal health, their carbon footprint, and their household finances. She has published more than 150 peer-reviewed publications on these topics. She is an editorial board member for the Journal of Experimental Psychology: Applied, Perspectives on Psychological Science, the Journal of Behavioral Decision Making, Decision, Medical Decision Making, the Journal of Risk Research, and Psychology and Aging. She recently served on the National Academy of Sciences committee on Respiratory Protection for the Public and Workers without Respiratory Protection Programs at their Workplaces. She previously served on expert panels for the National Academy of Sciences on Communicating Science Effectively and for the Council of the Canadian Academies on Health Product Risk Communication. She has been studying risk perceptions and protective behaviors, food insecurity, age differences in mental health, and political polarization during the COVID-19 pandemic and economic crisis. Other recent projects have focused on public understanding of climate change terminology, the role of social contacts in voting and vaccination behavior and using the Lloyd’s Register Foundation World Risk Poll to understand and inform people’s risk perceptions around the world.
Selected videos
Selected publications
- Hodson, N., Parker, J., Sobolev, M., & Bruine de Bruin, W. (2024). “Sludge audits” are needed to reduce barriers to care. British Journal of General Practice, 74, 182-183.
- Bruine de Bruin, W., Rabinovich, L., Weber, K., Babboni, M., Ignon, L., Wald, R., Dean, M., Kashdan, A., & Luz, S. (2024). Improving figures for climate change communications: Insights from interviews with international policy makers. Climatic Change, 177, 1-57.
- Stragà, M., Miani, C., Mäntylä, T., Bruine de Bruin, W., Mottica, M., & Del Missier, F. (2023). Into the wild or into the library? perceived restorativeness of natural and built environments. Journal of Environmental Psychology, 91, 102131.
In The News
USC Price News
Want to raise concern about climate change? Tell someone’s story
Featured Faculty: Wändi Bruine de Bruin
USC Schaeffer Center
Most Medicare Beneficiaries Do Not Compare Prescription Drug Plans – And May Be Sticking with Bad Plans
Featured Faculty: Wändi Bruine de Bruin
Psychology Today
Bruine de Bruin interviewed about her article on the importance of using accessible language to talk about climate change
Featured Faculty: Wändi Bruine de Bruin
The Conversation
Bruin de Bruine op-ed argues: if you want Americans to care about climate change, just call it “climate change”
Featured Faculty: Wändi Bruine de Bruin
Affiliated Research Centers
Schaeffer Center for Health Policy and Economics
Kudos
January 3, 2022 Dr. Bruine de Bruin joins the editorial board of Perspectives on Psychological Science.