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Faculty

Wändi Bruine de Bruin

Provost Professor of Public Policy, Psychology, and Behavioral Science

Director, USC Behavioral Science and Well Being Policy Initiative

Headshot of Wandi Bruine de Bruin

Education

PhD Behavioral Decision Research and Psychology, Carnegie Mellon University

Expertise

Psychology of risk perception and communication
Health behavior and patient decision making
Public perceptions of climate change and sustainability
Economic expectations and financial decision making
Behavior change interventions
Social science of science communication
Age differences in decision making and well-being

Biography

Wändi Bruine de Bruin is Provost Professor of Public Policy, Psychology, and Behavioral Science at the Sol Price School of Public Policy at the University of Southern California (USC), and director of the USC Behavioral Science and Well-Being Policy initiative.  Her research aims to understand and inform how people make decisions about their personal health, their carbon footprint, and their household finances. She has published more than 150 peer-reviewed publications on these topics.  She is an editorial board member for the Journal of Experimental Psychology: Applied, Perspectives on Psychological Science, the Journal of Behavioral Decision Making, Decision, Medical Decision Making, the Journal of Risk Research, and Psychology and Aging.  She recently served on the National Academy of Sciences committee on Respiratory Protection for the Public and Workers without Respiratory Protection Programs at their Workplaces. She previously served on expert panels for the National Academy of Sciences on Communicating Science Effectively and for the Council of the Canadian Academies on Health Product Risk Communication. She has been studying risk perceptions and protective behaviors, food insecurity, age differences in mental health, and political polarization during the COVID-19 pandemic and economic crisis.  Other recent projects have focused on public understanding of climate change terminology, the role of social contacts in voting and vaccination behavior and using the Lloyd’s Register Foundation World Risk Poll to understand and inform people’s risk perceptions around the world.

Selected videos

Selected publications

Affiliated Research Centers

Schaeffer Center for Health Policy and Economics

The Schaeffer Center for Health Policy & Economics aims to measurably improve value in health through evidence-based policy solutions, research, and educational excellence. The center is regarded as one of the world's top health policy research organizations, and its experts are regularly sought out by lawmakers, private-sector leaders, and the media for insights on pressing healthcare challenges.

Kudos

January 3, 2022 Dr. Bruine de Bruin joins the editorial board of Perspectives on Psychological Science.