Wändi Bruine de Bruin

Biography

Wändi Bruine de Bruin is Provost Professor of Public Policy, Psychology, and Behavioral Science at the Sol Price School of Public Policy at the University of Southern California (USC). At the Schaeffer Institute, she also serves as director of research for the Center for Civic Society and as director for the Behavioral Science and Policy Initiative.

Her research aims to understand and inform public perceptions about climate change, health, and the economy, for audiences across the political aisle.  She has published nearly 200 peer-reviewed publications on these topics, across top journals in multiple disciplines. She is currently an editorial board member for Perspectives on Psychological Science, the Journal of Behavioral Decision Making, Decision, Medical Decision Making, the Journal of Risk Research, and Psychology and Aging. She served on the National Academy of Sciences committee on Communicating Science Effectively, the National Academy of Sciences committee on Respiratory Protection for the Public and Workers without Respiratory Protection Programs at their Workplaces. and the Council of the Canadian Academies committee on Health Product Risk Communication. She is a Fellow of the Society for Risk Analysis, the Psychonomic Society and the UK Academy of Social Sciences.

She received her PhD in Behavioral Decision Research and Psychology from Carnegie Mellon University.  She also holds an MSc in Cognitive Psychology and a BSc in Psychology from the Free University Amsterdam.

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Selected publications

• Hodson, N., Onyeaso, O. O., Mills, S., Bruine de Bruin, W., et al. (2025). Evaluating adherence to patient registration paperwork guidelines: a mystery shopper study in English primary care. BMJ Open, 15:e100719.  doi: 10.1136/bmjopen-2025-100719
• Bruine de Bruin, W., Chin, A., Zimmerman, D., & van der Klaauw, W. (2025). Everything in its own time: Planning Horizons vary across financial domains. Journal of Behavioral Decision Making, 38(4). 
• Inwald, J. F., Bruine de Bruin, W., & Yaggi, M. (2025). Disaster preparedness and perceptions of people who experienced water insecurity: Insights from the Lloyd’s Register Foundation’s World Risk Poll. Environmental Science & Technology, 59(32), 16889–16899.

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