The 21st Century may be described as “the Urban Century” because cities themselves will become the engines of economic growth. Metropolitan areas that cannot navigate urbanization will find themselves declining relative to those who can. The competition among cities is already underway. In 2006, half of the world’s population resided in urban areas. Within a generation, fully 70% of the world’s population is expected to live in urban areas. This means billions of new residents for cities around the world and new challenges for real estate everywhere. In the United States, urbanization has being on-going since industrialization. But after 100 years of spreading out, the next wave of growth and change in cities will be in revitalized downtowns, in maturing suburban cores, and across transformed neighborhoods.
Successful real estate leaders must be able to navigate an increasingly complex profession. Whether they work in real estate development, finance, or investment, build industrial warehouses or multifamily apartments, the best real estate professionals must know how to operate within the fields of finance and capital markets, regional and city planning, environmental regulation, architectural design, and public policy.
The Bachelor of Science in Real Estate Development at the USC Price School of Public Policy offers the most comprehensive undergraduate real estate education in the country. All facets of real estate development, finance, and investment are covered while simultaneously providing students with a solid understanding of the broader context in which real estate operates.
The Bachelor of Science in Real Estate Development builds upon the Price School’s long standing commitment to real estate. For over 30 years, the Price School has been a pioneer in real estate education. The Price School was one of the first academic institutions to offer a graduate degree in real estate, establishing the Dollinger Master of Real Estate Development degree in 1986. The Price School also offers two specialized non-degree programs in real estate — the Ross Minority Program in Real Estate and the Graduate Certificate in Real Estate Development.
The Bachelor of Science in Real Estate Development continues the Price School’s legacy of excellence by educating the next generation of real estate developers and entrepreneurs.
Outside of the classroom, students are encouraged to reflect on the role they would like to play in shaping our cities. Through career counseling and numerous extracurricular programs, students gain an understanding of the full range of career options in real estate.
Internship experiences provide direct exposure to the workings of real estate firms and allow students to apply skills leaned in the classroom to real-world situations.
The USC Trojan Real Estate Association provides a forum for undergraduate students to establish their network of contacts, a necessary resource for the industry. Each year TREA hosts alumni speaker panels, site visits to projects under construction, and opportunities to meet with real estate employers.
The USC Lusk Center for Real Estate is world renowned as one of the most prominent real estate research centers. Each year, the Lusk Center convenes industry leaders, students, and faculty in seminars, workshops, symposia, and forums to examine the current state of the industry and to anticipate future opportunities and challenges. The Lusk Center also houses the USC Casden Real Estate Economics Forecast.
“When I applied to USC, I knew the Price School would be a great fit for me. In high school, I started a club to benefit homeless youth living in motels and raised $80,000 for programs to get them into permanent housing. I also spent four summers as an office assistant for a shopping center developer and got interested in how leases were negotiated and how different tenants could change the vibe of a shopping center. I had so many varied interests in real estate, business, finance, community service, and philanthropy. The B.S. in Real Estate seemed to fit all my criteria and joined all my diverse interests into one cohesive course of study.” — Samantha Schroff (BS ’19)